InterlinkedDAO: Axelar Ecosystem X/Twitter Proposal

[interlinkeddao]

Project Name

Interlinked DAO: Axelar Ecosystem X/Twitter Account Takeover

Description

Interlinked DAO comprises a dedicated cohort of Axelar community members and ICO participants, united by a shared conviction in the potential of interchain technologies and a steadfast commitment to Axelar’s prosperity. Our mission leverages the extensive professional expertise of our members in cryptocurrency community cultivation and engagement. We aim to empower the Axelar community to self-organize and emerge as a significant force in amplifying Axelar’s vision and achievements within the broader crypto ecosystem.

Date

16th April 2024

Contact Name

Nelson

Discord Username

Nelseens

Grant Amount

$16,000 in AXL for a 3-month trial period

Project Description

Following the positive reception and insightful feedback from our initial proposal, Interlinked DAO proposes to take stewardship of the Axelar Ecosystem X account. Our objective is to distinguish the account’s content from the official Axelar account by introducing a unique Twitter persona/brand that resonates more with CT. In addition, this would place Axelar one step closer towards decentralization.

Impact

Currently, posts from the Axelar Ecosystem account mirror those from the official account. Interlinked DAO aims to elevate the content quality in terms of both text and graphics, aligning it more closely with the crypto aesthetics and trends to foster a unique and engaging online presence. Additionally, this account would be completely in the hands of the community.

Interlinked DAO has a proven track record of fostering vibrant Axelar community environments. For instance, in early April 2024, we launched the Axelarators Telegram group, which swiftly outpaced the official Telegram group in daily member engagement within just two weeks.

Goals, Milestones, & KPIs

In the initial three-month period covered by this proposal, our objective is to demonstrate our capability in effectively managing the Axelar Ecosystem while concurrently achieving a 30% increase in original content production.

Deliverables, Milestones, & Timeline

We propose the takeover of Axelar Ecosystem X account for an initial trial period of three months. At the end of each month, we will produce a report showcasing the monthly stats which will include statistics on the original content created.

Risks

One of the inherent risks we recognize is the potential for the account to be hacked, compromising the integrity and trustworthiness of our efforts. To mitigate this risk, Interlinked DAO will implement stringent security measures, including regular password updates, two-factor authentication, and limiting access privileges to trusted team members only. Additionally, we will continuously monitor the account for any suspicious activity and promptly address any security concerns that may arise.

Motivation

Our motivation stems from a belief in Axelar’s potential and a commitment to fostering a community that actively contributes to and shapes the ecosystem. By elevating the Axelar Ecosystem account, we aim to create a more engaging and decentralized platform for community interaction.

Bio & Past Work

Notably, Interlinked DAO has already secured a community grant through a prior proposal and is currently executing our initial plan. As explained above, the execution is going very well as we’ve already surpassed the official telegram account when it comes to community activity. Looking to garner more momentum, we plan to expand our presence into the X/CT to better position Axelar as increasingly more aligned with the community.

[Mike]

We (LunaNova) welcome this proposal to support and grow the Axelar community in this instance via X/Twitter. Your work with the Axelarators Telegram group, which you launched in April 2024, and via which you rapidly outpaced the official Axelar Telegram group in terms of daily member engagement is great evidence of your experience and capability to do this.

[interlinkeddao]

Overview

The Axelar ecosystem account has seen significant growth and engagement following a recent content refresh by InterlinkedDAO. We designed a strategy to simplify ecosystem updates and achievements. This report provides an overview of the strategy implemented and the results achieved.

Strategic Actions

1. Content Strategy Revamp: We introduced summary threads to make important updates easy to digest for the community. (x.com).
2. Branding Refresh: We refreshed the Axelar brand to enhance its appeal while keeping a professional and ecosystem-focused approach. The account’s unique voice can be seen in throughout this month’s posts with recurring themes, styling, and more. Additionally, in visuals like our Milestones and Ecosystem Updates, our language and our use of emojis reflect the Axelar brand.
3. Content Expansion: We broadened our content to include infographics and evergreen posts that provide more creative and educational updates.

Achievements

• Project Amplification: We significantly increased the visibility and engagement of key projects within the ecosystem.
• Brand and Ecosystem Growth: We’ve grown the Axelar brand and ecosystem through targeted content and community engagement.
• Integration of Milestones: We effectively shared Axelar’s interchain milestones, improving community support and understanding.
• Support for Community Initiatives: We boosted other initiatives, such as the Axelarators Telegram community, Bonus Block Explorers, localized Axelar community groups, and Multichain Nation.

Key Performance Metrics

• Top 5 Posts by Impressions:
  • Ripple partnership announcement: +36k views
  • Ecosystem update on May 25: +22.2k views
  • Ecosystem milestone update: +15.1k views
  • Axelarators Season 3 announcement: +22k views
• Analytics Overview:
  • A 471% increase in posts from the previous month.
  • A 2200% increase in impressions.
  • A 1400% increase in profile clicks, totaling 480.
  • A slight loss of 2% in followers, likely due to cleaning up inactive members or bots.

Conclusion

Our new content strategy has shown positive trends in both engagement and brand strengthening. Although we observed a small drop in followers, this is likely because we removed inactive accounts or bots. The strong positive response from the community confirms that our new approach is effective. Given that this account was less active before we took over, with the last post in mid-April, we expect some normalization in our analytics moving forward. We’ll reassess our approach at the end of our trial period and community feedback. Producing another report next month may not yield significant insights due to the “inflated” numbers so, we’ll wrap things up at the end of the trial period and share more information then.